Susan Michie
FMedSci, FAcSS, FBA
Professor of Health Psychology, Director of the Centre for Behaviour Change at University College London, co-Director of Behavioural Research-UK
Professor Michie’s research focuses on human behaviour change in relation to health and the environment: how to understand it theoretically and apply theory and evidence to intervention and policy development, evaluation and implementation. Her research, collaborating with disciplines such as information science, environmental science, computer science and medicine, covers population, organisational and individual-level interventions. Examples include the Human Behaviour-Change Project and APRICOT.
She has published >600 journal articles and several books, including the Behaviour Change Wheel: A Guide to Designing Interventions.
She is chair of WHO’s Behavioural Insights and Sciences Technical Advisory Group, and is part of the Behavioural Science Policy Research Unit advising the UK’s Department of Health and Social Care.
s[pnkts]michie
ucl[pnkts]ac[pnkts]uk (Email)
Presentation title: Improving health by applying the science of behaviour to healthcare practices
Understanding and changing patterns of behaviour are key to promoting health and well-being, preventing illness and disability and efficient and equitable delivery of services. Delivering high quality healthcare depends on clinicians behaving in ways that are consistent with evidence-based recommendations. This is not always achieved and interventions to improve clinical practice have generally had modest and variable effects.
To develop more effective interventions for both patients and clinicians, we need more systematic and detailed methods to (i) analyse problems in terms of the behaviours contributing to them, identifying ‘Who needs to do what, when, where and how?’ (ii) understanding the influences on those behaviours, and (iii) developing interventions informed by this understanding.
This talk will introduce
1. A simple model of behaviour for understanding clinician and patient behaviours in their contexts: the COM-B model
2. A linked framework for designing interventions to change behaviour: the Behaviour Change Wheel
3. A method for applying interventions to the local context: the APEASE criteria.
This approach will be illustrated in relation to enabling health care staff hand hygiene and appropriate prescribing of antibiotics.
